That means your site has engaged your visitors and has kept them there for a while (and the more time they spend with your site, the better they are likely to feel about you or your business). This is a bit difficult to accurately track, but in general you would like to see longer visits. Session Duration shows the time a visitor spent on your site. Only the geekiest of us really care about that, in most cases, so you can be cool and slide on by that one… Visits Duration Bandwidthīandwidth represents how much data is being downloaded from your site. Tracking Page Views, Visits and Unique Visitors usually gives you a better idea of what’s going on with your site. The number of Hits can have significance in certain situations, but for most of our clients, it’s just not a useful number. For example, if a visitor views a page on your site that contains an image, that’s 2 hits - one for the page and one for the image. HitsĪ Hit occurs any time a file of any type is accessed on your site. Page views are the number of pages viewed by your visitor - AWStats counts all files and folders as a “Page” unless it’s a stylesheet, an image, or a few other types of files that aren’t capable of serving up content to your visitors. If I visit your site, and then come back 20 minutes later, that’s one visit. For example, if I visit your site, then come back two hours later, that’s two visit. For example, if I visit your site and view 18 different pages, that counts as one visit.ĪWStats groups page views into a single visit if those page views occur within one hour. Vists refer to the number of times folks have visited your site. However, if I visit one time on my desktop at my office and then again using my tablet at home, I will be counted as two unique visitors. Think of a “host” as a unique computer - so if I visit your site on my desktop computer 33 times during a month, I will show up only as one unique visitor. Technically, this number is a count of each “host” that hits at least one page on your site during the report period.
I can’t stress this enough! Here’s a quick overview about some of the more important stats you’ll see in AWStats: Unique Visitors
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You should plan to regularly review your site stats - by understanding what’s going with your site statistics, you’ll better understand how to actually use your web site to achieve your goals.
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AWStats is a great stats package, and it comes free with your hosting service if your site is hosted by CyberScribe Web Solutions.
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